Selection of logotypes.
Every visual identity needs an anchor. The logotype isn't necessarily the most time-consuming component when it comes to branding, but it is always central and often a good place to start.
Concepts and styles
Monogram logos - symbols incorporating the first letter(s) of the business name
Expressive typography - symbols and visual expression incorporated in the text
Abstract symbols - symbolic and/or interpretive visual representations
Image-based symbols - symbols based on images with clear motifs